HOW WE DO IT
We believe that listening should be at the core of a client’s communications model in the increasingly participatory world of digital media. Then once we’ve listened, we help clients enter the conversation as a participant.
LISTENING
Conspiracy Media Group employs a proprietary communication-planning tool that maps out the ecosystem of The Current for individual marketers. This tool allows us to track everywhere that the brand, its competitors, and any topic of interest is being talked about online. This includes blogs, microblogs, forums, video and image sharing sites, social networks, national media, as well as opinion and review sites. The data we receive through the tool feeds our analysis and our understanding of the Zeitgeist around the brand.
SPEAKING
We believe companies have to earn the right to participate in these conversations. The price of participation can come in many forms including: entertainment, relevant information, value, community or tools.
Once we determine the right places to engage people and the right ways to engage them, we plan and deploy creative content across The Current. We’re well steeped in all manner of digital, video, and mobile formats. We’re also fluent in long-form content, tool development, and seeding.