WHAT WE DO
There’s been a dramatic change in the way people seek out information. It’s a move toward dialog, toward conversation. Social Media has ushered in a new era of consumer-centric dialog, and we call this conversation The Current*.
We help clients monitor what’s being said in The Current: about them, about their competition, and about the issues their customers care about most. We also help clients participate in The Current with a voice and with content that is relevant.
This participation can take many forms. Community development and management, Social PR, custom content creation, customer service, Facebook applications, or simply the right piece of content delivered at the right time in the right forum.
CONSPIRACY STUDIOS
Conspiracy Studios is the creative development arm of our business. This is where we concept, design and build creative content. This might include content and tools for an existing environment or creating a brand new environment. Purely digital or custom publishing, emerging media technologies or traditional units, Studios consists of an integrated team that operates in a culture of creativity and innovation. We are dedicated to keeping ourselves receptive to new ideas and use insights gleaned from The Current for inspiration.
CONSPIRACY MEDIA
Conspiracy Media is the strategic planning and implementation arm of our business. This team combines insights with analytics to find ways for the brand to participate effectively. This means messaging that is relevant and contact in places where the content will resonate. Areas of focus include: brand and social media monitoring, social media analytics, reputation management and social networking, qualitative and quantitative research design, trend analysis, syndicated market research analysis, focus groups, ethnography, friendship mini-groups, one-on-one interviews and media research. We consider social monitoring the most powerful communication-planning tool in existence.
*The founder of Conspiracy Media Group developed the concept of The Current while at Campbell-Ewald. CE contributors include the venerable Arthur Mitchell, among others.